The Layar Designer Villas and Spa

2022

This project focused on amplifying The Layar Designer Villas and Spa's online presence through strategic management of Instagram and Facebook platforms. By creating a compelling content calendar highlighting the brand’s unique selling points and producing high-quality visual assets, we successfully elevated brand awareness. A robust community management strategy, coupled with curated user-generated content, fostered audience engagement. Data-driven insights were utilized to optimize performance, resulting in a 16% follower growth, a 246.3% increase in content interactions, and a total reach of 283,852 within a year. Additionally, the campaign generated 2,455 organic link clicks, demonstrating its effectiveness in driving website traffic and contributing to overall business goals.